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Operations built around people. Experiences that turn guests into fans.

Fan Led X delivers smarter, safer and more resilient sports and event operations through tech-enabled fan experiences.
From arrival to exit, we create connected solutions that improve flow, reduce friction and strengthen the guest journey.

Three connected pillars.
One operating system.
Built around people.

Strategy, Commercial & Operating Models

We define the direction, business case, governance and operating model needed to make change deliverable.

Technology & Capital Solutions

We identify and integrate venue solutions that improve access, service, retail, wayfinding, safety and revenue.

Delivery, Resources & Readiness

We provide the people, project coordination, operational readiness and handover support needed to make the work real.

Fans don’t experience your organisation in departments. They experience it as one journey.

That is why we align every touchpoint to work together, including arrival, entry, movement, service, retail, wayfinding, staff, systems and exit.

From first impression to final departure, every moment should feel connected, clear and easy to navigate.

One fan path. One connected operation. One experience.

Fans moving through a venue concourse

In Venues &
Across Communities.

Fan Led works across sports venues, live events, fan zones, retail environments and community clubs.

We design the operating systems, guest journeys and delivery models that help environments perform under real pressure.

Self-serve outlet at Rod Laver Arena with entry gates and digital menu screens

Rod Laver Arena

A pillar in our venue network, where world-class experiences come to life every day.

Camborne RFC matchday: fans celebrating

Camborne FC

Helping a community rugby club build stronger systems, clearer pathways and long-term resilience.

Our Offices.

Across markets.

Our teams are based where we operate and support venues, events and organisations around the world with scale, consistency and local understanding.

  • Local Expertise

    Embedded teams with deep market and venue knowledge.

  • Global Reach

    Connected across key markets to deliver with consistency.

  • Proven Delivery

    Trusted to perform in the world's most demanding environments.

Our office locations

London, United Kingdom

Dubai, United Arab Emirates

Singapore

Melbourne, Australia