Food trucks and vendors
A pre-approved list of local and branded vendors, rotating the offering and positioned around high-footfall areas.
Community capacity proof
Camborne RFC From matchday venue to year-round destination
Camborne shows the Fan Led principle in action. Not only a community rugby story, but proof of the approach: build around people, strengthen the systems already in place and create the conditions that allow momentum to continue.
The challenge
The opportunity at Camborne RFC was to move from event-based income to continuous, year-round revenue.
The club’s revenue was concentrated in around 15 matchdays a year. The masterplan moves it from event-based to continuous income: a model built on 300+ revenue days per year.
Transforming Camborne RFC from a matchday venue into a year-round community, hospitality and sports destination.
From matchday to daily revenue
| Day | Activity | Revenue type |
|---|---|---|
| Mon to Fri | Padel / Wellness / Events | Recurring |
| Saturday | Matchday (JWO + vendors) | High volume |
| Sunday | Youth / Food / Events | Community + spend |
The masterplan
One ground, eleven workstreams.
The plan turns a single community ground into a year-round destination by layering complementary revenue streams across the week, from padel and wellness midweek to matchday hospitality and community events at the weekend.
Every workstream carried a full site, compliance and risk workup: licensing, certification, structural approval, insurance and safety assessment before anything went live. Operations built around people, including the people responsible for running them.
Digital screens and LED advertising
An LED scoreboard with sponsor inventory, LED perimeter advertising boards and wayfinding signage.
Floodlights
Floodlit matchdays extending the use of the ground into the evening.
Concept visual Just Walk Out bar
Tap in, take items, walk out with automatic payment. A pre-pour, grab-and-go model that starts with lanes and can expand to a full bar.
Concept visual Dark kitchen
Uses the existing kitchen on evenings and non-matchdays, with delivery through Uber Eats and Deliveroo.
Concept visual Padel courts
Two courts with app bookings, coaching, leagues and memberships. Appeals beyond the rugby audience.
Concept visual Wellness
Sauna and ice baths with memberships, pay-per-use and team and athlete packages.
Events and corporate
Corporate hire days, private functions and community events on underutilised midweek and off-season days.
Media suite
A Camborne RFC media suite building at the ground.
VIP building
A hospitality structure on the bank overlooking the pitch.
Technical area and stand
Branded technical area seating and stand at the heart of the ground.
Concept visual Merchandise
A branded Camborne RFC store selling kit, teamwear and matchday merchandise.
- £119,306 Investment required
- £265,000 Annual revenue potential
- 5 to 7 months Potential payback period
The numbers
Masterplan projections, built to be defensible.
All figures are masterplan projections, not achieved results. The commercial rollout completes in August 2026.
The padel revenue figure uses the masterplan’s prudent scenario, the lowest of four modelled outcomes. The plan was built to be defensible, not optimistic.
The rollout
May to August 2026.
- May Planning
- June Setup
- July Testing
- August Live operation
Eight workstreams phased from planning through setup and testing to live operation:
- Temporary padel courts
- Dark kitchen
- Food trucks / vendors
- RFID / JWO pilot
- Digital screen / scoreboard
- Wellness area
- Events / corporate
- VIP room / lounge
What it proves
Capacity, not dependency.
- Fan Led builds capacity, not dependency
- Change works best when it strengthens existing people
- Community sport can become more resilient with the right structure
- Sporting, commercial and community value can connect
- The same human-system principle applies beyond major events
